Best SEO strategy as told by experts !

Why SEO ?

Well as per me SEO is ranking your websites in search engine results and you achieve higher results by making and maintaining your website according to the secret criteria’s as set by search engines such as Google from time to time. The more criteria you fulfill the better you rank. 

Ranking your website in search engine results is the most important part of any companies digital marketing strategy because the traffic you get when someone himself is searching is quality traffic with a positive mindset ready for conversion. 

If you have a website which is not ranking for the relevent search terms related to you keyword then you may be loosing lot of opportunities and if you are ranking then believe me you are reaping a lot of benefits with increased revenue.

More and more people are now using search engines like Google for finding things what they want rather than asking others, So if you have a website where you want people to visit then getting traffic is important for you and for the same you need a solid SEO strategy for your website. !

Few things that a best SEO strategy must have .

Now if you want to create a best seo strategy for your website please keep the following points in mind and go step by step.

  1. Keyword Research : Understand that there are many variety of ways in which a customer will be searching dor the product and servies you provide. These search terms leads to selection of keywords. A keyword is a word phrase or a sentence which you select for ranking because you can not rank for each searh term. You need to deploy a good keyword research strategy to determine you keywords and based on the keywords you need to create pages dedicated to each keyword.
  2. Page Meta : When you create a page you need to understand that google or any search engine try to take clue form you page metadata about the subjett of you page in order to determine its index as well as ranking. So include you keywords in Page Title, Description and Headlines that you put in your page. Clearly structure your page according to headlines.
  3.  Page Content : Content is the king. You need to pay a lot of attention on the content of your page the page content which includes text , images, videos, buttons , links , sliders etc should reflect quality of you content and how it is structured. Pay special attention to grammar , uniqueness of your content and usefulness of your content to users. Add images which support you content and elaborate it further.
  4. Link Building : Once you page is ready which is called on page optimization then you need to focus on promotion of you page on other websites which is called off page optimization in order to generate links for your  page. Ther are many techniques of off page optimizations like external blogging, blog commenting, social media sharing, article posting, social book marking and more.

Once you have paid attention to these things and created a seo strategy according to the above guidelines then the chances that you will also start ranking in google results will gradually increase. You need to pay special attention and ensure that whatever  page you create follows the google guidelines and fulfill its criterias and moreover google will love to rank your page higher if the user love you content first and the clue that google gets is through session duration and bounce rate of your users which you can check using google analytics.

Listed below are thoughts from the renowned experts from across the world on the SEO strategy that they follow.

Rand Fishkin

Rand Fishkin

Moz Wizard
" I am a big fan of producing content that will resonate with an amplification, likely audience, then sharing it in front of those groups. This sttrategy takes time, but builds multiple channels for traffic, is very safeand build high quality links which leads to ranking."
" First the content needs be good enough to be ranked. Too many sites expect to be ranked high simply because they feel its their right. But google doesn't care about what you think you deserve. Google wants to serve the best possible results to its users, and that means you need to have content that is worthy of that top slot in Google SERPs. So make sure your content is more than good enough and next you need to make sure your content is popular by promoting it. "
Barry Adams

Barry Adams

Founder, Polemic Digital
Julie Joyce

Julie Joyce

Link Fish Media
" Building links ! That is my main task and usually it works very well, but it works best when the content is amazing. I never underestimate the importance of title tag and internal linking. "
" I would recommend a few ways to do this. Firstly, it is important to have a solid foundation by making sure that your website is set up correctly from technical perspective. There is no point doing link building or content promotion if the website itself doesn't work properly and provides a bad user experience. Secondly i would focus on mapping out the customer journey from researching through conversion, then create content for each step of the process, the goal being to capture people at each step and hopefully keep them on the website. Thirdly link building is still very important and will always be. "
Paddy Moogan

Paddy Moogan

Author -The link Building Book
Neil Patel

Neil Patel

Digital Guru
" Write extremely good content. It seems that good content always wins with googles endless changing algorithm. For this reason i continually spend thousands of dollars on it. I see the value in high quality content and clean designs as content that looks beautiful tends to have a higher perceived value. "
" Content strategies vs. content tactics. Developing content is fine as long as its a step in the funnel, and the funnel has been wisely planned out from end to end.Iterate as needed but go in with a plan based on KPIs , bandwidth, and research into competitive landscape. "
Bill Sebald

Bill Sebald

Founder, Greelane SEO
Tim Grice

Tim Grice

SEO, Branded3
" We focus on building websites and content that are optimized to answer the intention of searcher, we don't focus on keywords but instead focusing on content strategies and UX that allow people to engage with our client website. Without this covered all the links in the world wont help you. "
" I like building awesome things. That is to say, i really enjoy the challenge to determine audiences and then improving or building new content to support brand business goals and also gather links. Everything starts with audience and content for us at iPullRank. "
Michael king

Michael King

Founder, iPullRank
Carla Dowson

Carla Dowson

SEO, xDowson
" Keyword analysis is extremely important. In the past i would not recommend PPC campaigns but in recient years i have started to do so because PPC is a great way to identlfy which keywords convert the best. Once the PPC campaign documents are ideal keywords we use these to define our SEO Goals. "
" I think every website and every market is unique. The best marketing strategy depends a lot on the personality of the site owner , how there sites business model differs from competitors in that verticle etc."
Aaron Wall

Aaron Wall

Founder, SEO Wall
Rohan Ayyar

Rohan Ayyar

Digital Marketing E2M
" Since we spend so much time and efforts on content creation, i don't want to ease up on the promotion ever. I keep building links, citations and discussions in varied contexts around my content, so that even if it grows old, It keeps spawning new references. "
" I like to pick my battles wisely. finding keywords with medium search volume and low competition with little content around the subject are great places to quickly win. Picking high search volume keywords with tons of content and business that have more resources that can create a stronger content machine makes for an uphill battle. "
Stuart Draper

Stuart Draper

Founder, Stukent
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