Best SEO strategy as told by experts !
Why SEO ?
Well as per me SEO is ranking your websites in search engine results and you achieve higher results by making and maintaining your website according to the secret criteria’s as set by search engines such as Google from time to time. The more criteria you fulfill the better you rank.
Ranking your website in search engine results is the most important part of any companies digital marketing strategy because the traffic you get when someone himself is searching is quality traffic with a positive mindset ready for conversion.
If you have a website which is not ranking for the relevent search terms related to you keyword then you may be loosing lot of opportunities and if you are ranking then believe me you are reaping a lot of benefits with increased revenue.
More and more people are now using search engines like Google for finding things what they want rather than asking others, So if you have a website where you want people to visit then getting traffic is important for you and for the same you need a solid SEO strategy for your website. !
Few things that a best SEO strategy must have .
Now if you want to create a best seo strategy for your website please keep the following points in mind and go step by step.
- Keyword Research : Understand that there are many variety of ways in which a customer will be searching dor the product and servies you provide. These search terms leads to selection of keywords. A keyword is a word phrase or a sentence which you select for ranking because you can not rank for each searh term. You need to deploy a good keyword research strategy to determine you keywords and based on the keywords you need to create pages dedicated to each keyword.
- Page Meta : When you create a page you need to understand that google or any search engine try to take clue form you page metadata about the subjett of you page in order to determine its index as well as ranking. So include you keywords in Page Title, Description and Headlines that you put in your page. Clearly structure your page according to headlines.
- Page Content : Content is the king. You need to pay a lot of attention on the content of your page the page content which includes text , images, videos, buttons , links , sliders etc should reflect quality of you content and how it is structured. Pay special attention to grammar , uniqueness of your content and usefulness of your content to users. Add images which support you content and elaborate it further.
- Link Building : Once you page is ready which is called on page optimization then you need to focus on promotion of you page on other websites which is called off page optimization in order to generate links for your page. Ther are many techniques of off page optimizations like external blogging, blog commenting, social media sharing, article posting, social book marking and more.
Once you have paid attention to these things and created a seo strategy according to the above guidelines then the chances that you will also start ranking in google results will gradually increase. You need to pay special attention and ensure that whatever page you create follows the google guidelines and fulfill its criterias and moreover google will love to rank your page higher if the user love you content first and the clue that google gets is through session duration and bounce rate of your users which you can check using google analytics.
Listed below are thoughts from the renowned experts from across the world on the SEO strategy that they follow.